In pumkin pie do you bake the filling with the crust or do you bake the crust first?

In the following scenario, which option is the film production company trying to create? a small film production company wants to increase its revenues. the company decides to invest in making films that will be distributed directly to the home market on dvd. the company also plans to create cd soundtracks for their feature films and market these cds to radio stations. finally, the company is in negotiations with a small publishing company to create digital and hardcopy books based on some of their most popular feature films.