Irenka is the editor in chief of the online news website The Woodstock Post. She receives hundreds of news items from her staff as well as independent reporters. She must select 12 to 14 of those to post on the day’s website based on what she determines to be newsworthy. From a PR writer’s perspective, in which model does she belong?

Gatekeeper

Explanation:

Gatekeeping model is the notion of having individuals who control the movement of information; they are referred to as gatekeepers.

Gatekeeping model was initial we up in the 1940s and gatekeepers of news media. Gatekeepers determines which stories will be published (as duly observed in our case study of Irenka), a major duty that cannot be neglected mostly in news media organizations. To an extent it is belived that gatekeepers can regulate to some points what people think and believe.

Gatekeepers at expected not to be bias in evaluating newsworthiness. This model is also used by those who framed information.

Gatekeepers determines what tweets, media expresses for, public announcements. And determine what information to be declared public and how the information is developed or structured. In a nut shell, they are in charge of the type of public information their organizations stands for.

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