The impact of framing. In psychology, framing means viewing situations and decisions in positive or negative perspectives and basing your decisions of of the expected effects. Because there was a small chance of a negative effect (getting rained on) on Monday, Sheryl decided to take her umbrella.
The framing effect
The framing effect is cognitive bias where People think that by manipulating the way information is presented can influence and change thier judgement about that information. we can judge how people woukd think about a situation by use of images, words, or ageneral context around the information they present.for example
when a positive frame is presented, people try to avoid risk but seek risks when a negative frame is presented. The framing effect has continually proven to be one of the strongest biases in decision making and are usually from emotional pressure to social pressure to priming because they are unlimited.