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Business, 22.06.2019 12:30 deedee363

In the​ 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30​ seconds, and then an​ in-store announcement informed shoppers of the special savings in the specific department. over​ time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning​ techniques, what role did the spinning blue light​ play?

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