Transwave international is a small company that has developed a system that uses the internet and patented electronic sensors as an early-warning device for pipeline leaks. pipeline safety is becoming a big issue in the u. s. as more natural gas lines are being laid near population centers. the timing is right for this company to be extremely successful, but it must use advertising so oil companies will know of its product's existence.

pioneering

Explanation:

                     The term "pioneering" means new methods and new ideas that has never been implemented earlier.

                    In a new project in the United States, natural gas pipe line is being laid all over the country. These natural gas pipe line passes majorly near the populated places where people inhabits.

                    So there is always a fear and danger of gas leakage from these laid pipe lines which will bring a lot of  damage to the human lives and properties.

                      To avoid this, TransWave International, a small company develops an system which uses the Internet and electronic sensors. This device provide an early-warning to the concern people before the leakage, so that it can be prevented.

                    So it is seen that it a right time to launch this product in the market so the oil companies dealing with natural gas and pipelines will know its existence.

                TransWave should advertise about its new product in the market and should come up with pioneering ideas of marketing and advertising the product to the potential customers. It should show all the benefits of using their product in the advertisement using new techniques and ideas. This publicity will help TransWave.

Thus the answer is "pioneering".

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