Storm corporation purchased a new machine on october 31, 2020. a $4,800 down payment was made and three monthly installments of $14,400 each are to be made beginning on november 30, 2020. the cash price would have been $46,400. storm paid no installation charges under the monthly payment plan but an $800 installation charge would have been incurred with a cash purchase. the amount to be capitalized as the cost of the machine on october 31, 2020 would be

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.