Negative advertising:
a. is used only by challengers because presidents do not want to be se...
Business, 16.12.2019 17:31 rachel2005smith
Negative advertising:
a. is used only by challengers because presidents do not want to be seen as lowering themselves to such tactics
b. is accepted as fact by the public in campaigns for lower office but is rejected in presidential elections
c. lacks any informational content, so it attracts only the least well-informed voter
d. is strictly an act of desperation and typically signifies that the candidate using these ads is far behind in the polls
e. registers more quickly and is remembered longer than information from positive advertisements
Answers: 1
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