Business, 27.01.2020 23:31 joooselinn9688

In the context of change drivers impacting the future of marketing, marketing tactics such as designing the elements of the marketing mix are reflected in the

shift in generational values and preferences

shift in power from marketer to customer

shift to product glut and customer shortage

shift to justifying the relevance and payback of the marketing investment

shift to distinguishing marketing (big m) from marketing (little m)

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