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Business, 13.02.2020 18:50 jakadendin

Ariel owns a company that markets high-quality office supplies to businesses. She faces stiff competition from larger firms like Staples. Which of the following competitive strategies would probably work best for Ariel?
A. Develop a skimming pricing strategy.
B. Focus on nonprice competition by offering better service with customers and work on building good customer relationships.
C. Keep costs as low as possible by offering a no-frills approach with little or no extra services.
D. Utilize a high-low approach to pricing with a higher break-even point.

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