A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn’t know how to find a dealer though, and doesn’t have Internet access. Which of the following reasons explain why marketing fails to occur here?
a. There are not two or more parties with unsatisfied needs.
b. A desire to satisfy a need is missing.
c. No assessments of consumer wants and needs have been made.
d. There is no way for the parties involved to communicate.
e. The ability to satisfy a need is missing.
D) There is no way for the parties involved to communicate.
An unsatisfied need exists (the farmhand needs a transportation method), the consumer is willing and able to purchase a product that will satisfy his need, a supplier (or suppliers) exist that can sell him the product, but there is no way that he can request them to do so.
Our world has changed so much during the last years because the internet and cellphone communications have made it easier for almost everyone to communicate. I remember before we had to wait for JC Penny's catalog to arrive (in our case one catalog per season) and then we ordered some things we wanted. Then we had to wait about 1 month and our things showed up. That is ancient history now, I know JC Penny still has some stores open, but internet sales have virtually wiped them out as well as Sears and Macy's.
Communication makes your purchases much easier and cheaper, so now we do not have to depend on one or two big stores.