Social media has become an excellent strategy for start-up companies with little access to capital to spread the word about their innovative products. Using video and customer testimonials and encouraging others to share their experiences with the product, companies can generate third-party endorsement of their products and services. This is an example of what strategy?

The correct answer is Observability.

Explanation:

Insight is one of the most used terms in the context of Digital Marketing.

Insights are vital because they make it easier for us to produce any piece. Insight is gained through in-depth consumer and brand research. It allows us to better understand how to properly connect with all of them.

Finding a suitable insight we will be able to discover a great opportunity or the solution to our problems through information that is not always easily observable. In other words, they are the non-tangible aspects of the way in which the consumer thinks or feels, generating opportunities for new products or strategies.