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Business, 03.04.2020 03:07 lay879

The Product Development Process New goods and services keep current customers coming back for more and draw new customers into the market. Broad product assortments also help to diversify the firm's portfolio, thus lowering its overall risk and enhancing its value. This activity is important because although new-to-the-world products carry significant risk, they have tremendous potential because they offer something that has never before been available. Match each example to the corresponding step in the process.

1. Prototypes 4. Big Box

2. Presentation 5. Samples

3. Strong Sales 6. Brainstorm

Idea Generation Concept Testing Product Development Market Testing Product Launch Evaluation of Results

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