As vice president for sales and marketing, Carole conducts a survey asking customers their impressions of the product offering, the quality of the product, and their level of customer satisfaction.
Carole can use the survey results to:

a) determine the most effective hiring strategy for recruiting future employees.
b) improve employee efficiency by identifying bottlenecks in the manufacturing process that slow down production and add cost.
c) identify the building blocks of competitive advantage and develop strategies to use them to increase profitability.
d) set pricing strategy for the company's upcoming product line offering.