Which of the following statements is true of market-oriented firms? Question 25 options: They focus on their internal capabilities rather than on the desires and needs of the customers. They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits. They assume that the sale of goods or services does not depend on an aggressive sales force but rather on a customer’s decision to purchase that product. They claim that people must give up something in order to receive something else they would rather have.

They assume that the sale of goods or services does not depend on an aggressive sales force but rather on a customer’s decision to purchase that product.

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

The true statement about market-oriented firms is that they assume that the sale of goods or services does not depend on an aggressive sales force but rather on a customer’s decision to purchase that product.

This ultimately implies that, a market-oriented firm is more focused on identification and understanding the needs of the customers, opportunities that abound in the industry or market and thus putting the customers first.