If your company increases its market penetration, what is happening? a. the target market is growing. b. more people in the target market are buying the company's product. c. the market saturation of the target market has decreased. d. competitors who offer similar products are entering the market.

One way that marketing mix characteristics differ for organizational buying

Factors like the unemployment rate, the stock market, global trade, economic policy, and the economic situation of other countries have no influence on the financial status of individuals. question 1 options: true false

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.