3. All of the following are common results of an increase in consumers' goodwill toward a brand EXCEPT Increased loyalty
Increased referrals
O Decreased customer complaints
O Decreased advertising costs

Diversity is an obstacle all marketers face: true false

Social computing forces companies to deal with customers as opposed to

Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.