Outline: Introduction
Sample Case and SWOT
Practice Case Analysis SWOT
Introduction
SWOT is an acronym which stands for Strengths, Weaknesses, Opportunities, and Threats. Companies conduct a SWOT analysis as a critical strategic step in developing a Marketing Plan. SWOT analysis may be completed for an individual, a product or company.
Why This Matters: A SWOT Analysis helps individuals and businesses discover their own unique qualities and gain insight on what differentiates them from competitors.
Your Task: In addition to your assigned reading on SWOT Analysis, review the following Sample Case and SWOT Analysis . As you review all the materials, consider how each of the SWOT categories relate. After reviewing the Sample Case and SWOT Analysis, review the Practice Case as preparation for generating your own SWOT Analysis. Respond to each category (Strength, Weakness, Opportunity, Threat) with three to five bullet points that outline potential impacts on the success of your business.

Strengths:

Nestle has a brand image and is top company in food industry

Strong brand recognition among customers give nestle competitive advantage.

Nestle never compromises on quality of the product.

Healthy products are strong factor for Nestle's brand image.

Multiple product choices available to customers.

Weakness:

Price fluctuation due to inflation.

Change in consumer behavior may impact sales.

High prices due to better quality products.

Opportunity:

Nestle may go for diversified products and introduce healthy beverages for its customers.

The company can introduce home based online shopping through their website.

The company can launch new products with free samples.

Threats:

New entrants in the food industry

Low price competitors

Gorilla marketing by its competitors.

Government pressure on compliance standards.

Explanation:

SWOT analysis is an important tool for business managers to analyze the company's position among its competitors. Nestle has strong brand image among its customers and customers buys the product with the brand name. Maintaining the brand image among its competitors is a huge responsibility for Nestle as a single mistake could lead to a downfall for the entire company.

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.