What business messages are better organized directly, and which is better organized indirectly?

Generally speaking, a business message expressing negative news (reader will react negatively) should be organized indirectly. The message should be delivered among other information and should not stand out. This is only appropriate if it is practical to deliver the message in this way (immediate action is not required). A more positive message should be prominent in the communication and expressed in a more direct way, since it is assumed that the reader will react positively. 

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answer; offer in store wine and beer samples;