Paid announcements through various forms of media designed to bring attention to a company’s product or service. Paid announcements through various forms of media designed to bring attention to a company’s product or service. Open choices for matching No answer A concept designed to make all aspects of marketing work together. A concept designed to make all aspects of marketing work together. Open choices for matching No answer Face-to-face interaction where a prospective customer is persuaded to make a purchase. Face-to-face interaction where a prospective customer is persuaded to make a purchase. Open choices for matching No answer The combination of communication methods used for one or a group of related products. The combination of communication methods used for one or a group of related products. Open choices for matching No answer The practice of creating and maintaining goodwill through nonpaid forms of communication such as charity events, contributing articles to newspapers or trade magazines, and so on. The practice of creating and maintaining goodwill through nonpaid forms of communication such as charity events, contributing articles to newspapers or trade magazines, and so on. Open choices for matching No answer A type of nonpaid promotion that involves disseminating information to various media to gain public interest.