By appealing to the different needs/wants of various ethnic groups, mcdonald's is using segmentation.

McDonald's  is using Demographic Segmentation.

By appealing to the different needs and wants of various ethnic groups, McDonald's is using the Demographic Segmentation.

Demographics is the study of data related to people in a population. Demographic Segmentation is the segmentation of market/people/population according to race, age, religion, gender, income, education, etc. So By keeping in mind, the needs of these different groups, McDonald's uses the approach to better serve their customers.

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