New beginnings, a firm specializing in mother and childcare products, gives free samples of its latest products to new mothers. it also encourages mothers to share their feedback on the samples on a company blog created for this purpose. the company's goal is to stimulate positive word-of-mouth about its products. the given scenario is an example of

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?