Which of thefollowing is not a characteristic of marketing plan?
a. it shouldprovide a strategy to accomplish the company mission
b. it shouldprovide for the use of existing resources
c. it should besimple and short
d. it should berigid

d)It should be rigid

Explanation: Marketing plan is the basic report that gives the outline about the strategy of marketing in the coming time. The marketing strategy usually include the facts such as simple plan, using resources accordingly and in sufficient way, some future goals, metrics with high level,etc .But the plan should not be rigid, it will make the marketing plan restricted to certain limit which is not included in good marketing strategy.

answer; ///i believe that the correct answer is (b) to both side choose a fair and impartial jury;

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