What is the difference, if any, between a social media strategist and a social media specialist? there is no difference—these are the same job with slightly different titles. a social media specialist determines how an organization will maintain a social media presence, and the strategist creates the content. they are very similar occupations, except that social media specialists tend to have more training. a social media strategist determines how an organization will maintain a social media presence, and the specialist creates the content.