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Zach notices that sales of the company's best products are declining. He gathers together his sales staff to generate solutions to the decline in sales. He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others. Zach is using a. brainstorming. b. Blast! Then Refine. c. group think. d. generation. e. trial and error.

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