What does search engine optimization (SEO) do? A.
helps in tracking changes in progress
B.
tries to improve the ranking in user searches
C.
tries setting quality benchmarks
D.
makes navigation easier for the visitor

B. tries to improve the ranking in user searches

Explanation:

Search engine optimization (SEO) can be defined as a strategic process which typically involves improving and maximizing the quantity and quality of the number of visitors (website traffics) to a particular website by making it appear topmost among the list of results from a search engine such as Goo-gle, Bing, Yah-oo etc.

This ultimately implies that, search engine optimization (SEO) helps individuals and business firms to maximize the amount of traffic generated by their website i.e strategically placing their website at the top of the results returned by a search engine through the use of algorithms, keywords and phrases, hierarchy, website updates etc.

Hence, search engine optimization (SEO) tries to improve the ranking in user searches by simply increasing the probability (chances) of a specific website emerging at the top of a web search.