One idea you've had is to develop an app that shows popular, local bike routes and encourages cyclists to comment on the routes and even share new routes. Your partners love the idea, and you've decided to invest some money into hiring a software developer to create the app. As you start to talk to people about your idea, one of the first questions they have for you is how you'll deliver your app to your customers. Will you use a web-based app that customers access through their browsers, or do you want an app they can install on their phones