What is the primary difference, if any, between a web master and a web producer? While a web master maintains a company’s websites, the web producer maintains a company’s entire web-based system. While a web producer maintains a company’s websites, the web master maintains a company’s entire web-based system. While a web master maintains a company’s web presence, the web producer maintains all technology at a company. While a web producer maintains a company’s web presence, the web master maintains all technology at a company.