The hootsuite analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. for example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. why would this be a benefit?

Answer

The benefit is that it put your result in a more historical perspective

Explanation

The Hootsuite Analytics and measuring tools work to provide a complete report of the companies social media contributions at each marketing stages. The Hootsuite Analytics measures the overall performance , the effect for in depth analysis of shared posts including social listening. The analysis is able to monitor multiple social streams, schedule posts in advance  and create a simple analytics data for view

Hootsuite analytics is a software which supports in providing report of the “audience growth, website traffic, total post, etc”. This software has the ability to analyze in two time periods which is really advantageous because the user can know a consistent record of not just one time.

Since the time period is doubled, we can get the exact status of the website traffic, audience growth etc. This particular application keeps the visitors more engaged than to give more likes and shares.

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