What is 70/100 in simplest form and if it is in simplest form write simplest form

Can someone me with this problem . show your work .

Acompany wants to reduce the dimensions of its logo by one fourth to use on business cards. if the area of the original logo is 4 square inches, what is the area of the logo that will be used on the business cards?

Which of the points a(6, 2), b(0, 0), c(3, 2), d(−12, 8), e(−12, −8) belong to the graph of direct variation y= 2/3 x?