An intern is working for Pacific TV (PTV), a small cable and Internet provider, and has proposed some questions that might be used in the survey to assess whether customers are willing to pay $50 for a new service. Do you think these are appropriately worded questions? Why or why not?
1: If PTV offered state-of-the-art, high-speed Internet service for $50 per month, would you subscribe to that service?
2: Would you find $50 per month, less than the cost of a daily cappuccino, an appropriate price for high-speed Internet service?
A. 1 seems appropriate. Question 2 compares internet service to a cappuccino.
B. Both questions seem appropriate. Each question will receive a response for whether or not the customer would pay $50 for state-of-the-art high-speed internet service.
C. 2 seems appropriate. Question 1 creates a negative view of the provider saying they don't already offer state-of-the-art high-speed internet service and does not seem appropriate.
D. Neither question seems appropriate. Quest ion 1 uses the phrase "state-of-the-art" and Question 2 predisposes the participant to agree that $50 is a reasonable price and says "less than a cup of cappuccino" which does not seem appropriate.