Match the propaganda styles. 1. projecting an image of being one of the common people bandwagon 2. using well-known personalities in the hopes of identifying with some of their glamour name calling 3. giving the impression that everyone is involved, if you're not, you're missing out plain folks 4. the candidate recalls all the good things done, omitting facts that would justify his defeat card-stacking 5. using wide-spread universal terms that do not deal with the specific issues at hand testimonials 6. using broad accusations and negative attacks in order to bring down the reputation of an opponent glittering generalities