Is an important analytical tool as it draws attention to the cash flow and investment characteristics of each of a firm's offerings and indicates how financial resources can be maneuvereds to attain optimal strategic performance over the long term.

Peggy feels sorry for smokers who have lung cancer because she believes they were duped by tobacco companies to develop a deadly addiction and are therefore not responsible for their disease. when asked to donate money to support lung cancer research, peggy gives generously. peggy’s prosocial behavior can best be explained by the arousal: cost-reward model. the negative state relief model. a norm of equity. attributions of responsibility.