What is the difference between push and pull promotion mix strategies?

Push marketing is customer oriented while pull marketing is product oriented

Explanation: In simple words, push marketing refers to a market strategy in which the company tries to bring their product closer to the customer. This strategy is usually used when companies launch a new product or trying to make customer base in crowded market.

On the other hand, Pull marketing strategies focuses on attracting the customer towards the product. These are usually used in the markets which do not have much competition.

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