The u. s. postal service now offers a "click-n-ship" online service where users can buy and print shipping labels online. according to the buyer utility map, the u. s. postal service is offering the utility lever during the stage of the buyer experience cycle.

According to the Buyer Utility Map, the U.S. Postal Service is offering the convenience utility lever during the purchase stage of the buyer experience cycle.

Explanation:

There are six stages in buyer experience cycle: Purchase, Delivery, Use, Supplements, Maintenance and Disposal. When the US Postal Service offers a "Click-N-Ship" service they're setting it on Purchase stage of the buyer experience.

The "Click-N-Ship" service is also set on the convenience utility when its availability of a product is convenient to US Postal Service customers. There they're ensuring their customers will find convenient to buy the shipping labels.

References:

Linton, Ian. “What Are the Four Types of Business Marketing Utilities?” Small Business - Chron.com, Chron.com, 7 Mar. 2019

Kim & Mauborgne. “Buyer Utility Map: Buyer Experience Cycle: Blue Ocean Tools and Frameworks.” Blue Ocean Strategy, 2019

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