The reward model of liking suggests that we may like someone simply because:
a) we share personality traits
b) he or she happened to be around when we were feeling good
c) we tend to like people
d) we are lonely

Bob: coke is baby pandas.jim: what? how do you figure that coke is baby pandas? bob: because this book says so.jim: how do we know the book is correct? bob: because it says that coke is baby pandas.jim: how does that prove the book's accuracy? bob: because it's statement involving coke and baby pandas is correct, therefore it is accurate.jim: how do we know that it's correct? bob: because we have concluded that the book is accurate, and therefore the statement is correct.therefore, coke is baby pandas.