In order to optimize the newest promotion for a hollywood movie company, carli analyzes large amounts of data from social media, industry forecasts, and customer records to find buying patterns within her customer base. what is carli using to make her decision?

Big data analytics

Explanation:

Big data analytics is a process used to scrutinize large data which has various types of data sets in order to uncover Information which assist the business in making wise decisions.

The importance of big data analytics

Using exceptional systems and software along with high-powered computer systems this method provides these benefits for the business:

New revenue opportunities

Marketing becomes easy and effective

Improved customer service

Business operates more efficiently

Competitive advantages over rivals

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