At sound off! , a store that buys and sells used cds, there is only one general partner, sonia. she spends all her time running the business, and makes all the decisions. sonia's mother and brother put up money for her to buy the store, but they work full time at other jobs and have no management say in the running of sound off! , but share in some of the profits. this is an example of a:

Not all members of the radio audience of orson welles' war of the worlds broadcast panicked immediately. indeed, some didn't panic until they looked out of the window and saw empty streets; others didn't panic until they saw streets full of traffic. it was after checking out the situation that these citizens decided that the martians had indeed invaded earth. this example illustrates that contagion can result when people look to others for the interpretation of ambiguous situations . can result when cultural norms reinforce people's most likely responses. occurs primarily because humans are by nature irrational creatures. is especially likely when people are motivated to make independent decisions.