Nike is using to perpetuate its organizational culture when employees reminisce about the days when oregon track star steve prefontaine worked to make running a professional sport.

Peggy feels sorry for smokers who have lung cancer because she believes they were duped by tobacco companies to develop a deadly addiction and are therefore not responsible for their disease. when asked to donate money to support lung cancer research, peggy gives generously. peggy’s prosocial behavior can best be explained by the arousal: cost-reward model. the negative state relief model. a norm of equity. attributions of responsibility.