Fill in the blank: if you use keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact match

Explanation:

Exact match keyword is the keyword that is found on ads applications.It is used for finding the closest and most relating prospect that a advertiser is searching. Searching through exact match keyword reduces the effort of  exploring numerous pages and content to find the appropriate match.

Google ads and Bing ads are the advertising applications where the advertiser can easily search content or variant through feature of exact match keyword.

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answer; /// the above statement is (true);