The process that highlights the importance of leader behaviors, not just toward the group as a whole, but toward individuals on a personal level is referred to as the:

Answer is Leader-Member Exchange theory.

Explanation:

This Leader-member exchange theory brings about a situation where the leader develops an exchange with his/her followers, thereby influencing the actions of their followers such as their performances and decisions.

This method is focused to bring the best out of the members, that is , the leaders and the followers, if adopted well.

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