As Alan strolled through a shopping center, he tried to relate his lessons in a marketing class to his observations at the mall. Which of Alan s interpretations of his observations can NOT be true?

The correct answer is a) The Tie Shop, which only sells ties, would have a wide product mix.

Explanation:

Companies can be made up of a mix of products, this mix can be different depending on the size of the company, having a variety of products can greater the benefits.

Generally, businesses choose which population will direct their products and thus choose the line of products to sell, the company must take into account not having products that differ greatly from each other.

For example, in the case of Alan, when observing the different stores, he realized that some businesses had a narrow mix of products, but what he did not succeed in was that The Tie Shop could have a wide range of products. Since this store is limited by the chosen population and the market, it is very difficult to incorporate other products to expand.

I hope this information can help you.