Edward Sutherland used the term to indicate that people who associate with some groups learn more messages favorable to deviance, increasing their chances of becoming deviant.

differential association

Explanation:

Differential association is a theory developed by Edward Sutherland proposing that through interaction with others, individuals learn the values, attitudes, techniques, and motives for criminal behavior.

The differential association theory is the most talked about of the learning theories of deviance. He created the theory to explain the reasons why people commit crime. The theory is based upon the idea that criminals commit crimes based upon their association with other people.

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