Which technique of advertising happens when the product is shown in popular television shows as used by important characters?
a) incentives
b) bandwagon advertising
c) indirect advertising
d) total a (? doesn't make sense to me

The answer would be B) Bandwagon Advertising,

Bandwagon advertising is when a known person in the public eye is advertising the product.

Hope this helps XO :)

The right option is option B, Bandwagon Advertising. According to this advertising strategy people are more likely to accept a product if everyone else is doing so, and that is why it is also known as the copycat effect. A lot of studies have shown that humans are more likely to adapt their mindsets to the majority ones, and we would even accept a lie under social and peer pressure, thus bandwagon advertising is trying to make us buy something because it's popular and everyone else is doing so.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.