What was Virgil’s most significant contribution to Roman society? He was viewed as the most skilled painter.
He was seen as the smartest philosopher.
He was considered to be the greatest poet.
He was celebrated as the most talented actor.
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He was considered to be the greatest poet.

Explanation:

Virgil was regarded by the Romans as their greatest poet, an estimation that subsequent generations have upheld. His fame rests chiefly upon the Aeneid, which tells the story of Rome’s legendary founder and proclaims the Roman mission to civilize the world under divine guidance.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.