What is one reason that public opinion polls are not good indicators of how citizens truly
feel about an issue?

If you took a public opinion poll about polls, odds are that a majority would offer some rather unfavorable views of pollsters and the uses to which their work is put. Many potential respondents might simply slam down their telephones. Yet if you asked whether politicians, business leaders, and journalists should pay attention to the people’s voices, almost everyone would say yes. And if you then asked whether polls are, at least, one tool through which the wishes of the people can be discerned, a reluctant majority would probably say yes to that too.

Several conundrums of public opinion polling are enfolded in this hypothetical tale. People of all kinds, activists and ordinary citizens alike, regularly cite polls, especially those that find them in the majority. But people are deeply skeptical of polls, especially when opinion moves in the “wrong” direction.

Some of their doubts are about pollsters’ methods. Do they ask the right questions? Are they manipulating the wording of questions to get the responses they want? And whom did they interview? Some of the doubts are wrapped up in a mistrust of the political parties, marketers, and media giants that pay for the polls.

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