Explain wilson's re-elected campaign slogan "he kept us out of water"

Oh, that was Murray Wilson, when he ran for re-election to the board of directors
of his condo association.  He was thinking about the time he had cleared the
leaves out of the drain in the rec room during a heavy storm, and prevented a
major flood from engulfing the first 3 floors of his building.  Unfortunately for
Murray, nobody in the building was ever aware that he had done that, so his
slogan made no sense to anyone, and he lost that election.

On the other hand, Woodrow Wilson, the 28th president of the US, had a slogan
which, to the few people who knew Murray, sounded quite similar.  But it was not
the same slogan.  It was different, and it worked a lot better for Woodrow.

Woodrow Wilson was elected president in 1912.  World War 1 began in Europe in
1914, but when Wilson ran for re-election in 1916, the US had not entered the war
yet, and he ran on the slogan of "He kept us out of War". 

He was re-elected, and he watched his campaign slogan suffer the same fate as
so many others before and since . . . The US entered WW-1 in 1917, only a few
months after Wilson was inaugurated for his second term.