Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations. which socio cultural factor proved to be a barrier in this global trade?

Lance is a member of the professional organization iceaa. he always attends its annual conferences because it provides a great opportunity for with members of the same profession. in addition to the conference, iceaa organizes for members who are seeking better employment opportunities.