Nonconsequentialists like ross believe that

Nonconsequentialists believe that the moral worth of an action is not decided by the consequences said action produces. Instead, the goodness or badness must be inherent in the action, itself; or, in Ross's case, good or evil prima facie. However, the implied essential duties of the nonconsequentialist worldview can be ranked and prioritized, so long as the justification for a ranking does not, itself, appeal to the consequences that those actions produce.