Many marketers now embrace a strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing

Total market strategy.

Explanation:

Implementing a total market strategy means attending the whole spectrum of the demand by offering differentiated merchandises to each section of the market. The conditions for a total market strategy include prices, product, promotion, and distribution approaches in separate segments, simultaneously with a top management engagement to reach the complete market and substantial financial support.

answer; the above statement is (false);