The global name for the Microsoft operating system Vista turned out to be a disparaging term for a frumpy old woman in Latvia. Microsoft had to adjust the name. This is an example of need for___in international advertising campaigns.

This is an example of need of adaptation in international advertising campaigns.

Explanation:

Every company must be able to adapt to the language and culture barriers in other countries when advertising. There are many different rules of etiquette that one must follow when in another country.  simple hand gesture can mean something very peaceful and friendly in America but is meant as a threat or disparaging thing in another country.

The companies should always check ahead of releasing any new tech gadget, food items, toys, or advertisement in another country to make sure that they are not breaching upon that countries values and traditions.